Good blog posts are concise, fun, creative and show a distinct personality.
- Keep It Short: Good blog posts are between 400-1,000 words. It should be something that can easily be read on a quick coffee break. If you are getting close to 1,000 words, look for phrases and tangents that can be cut or consider breaking your post into two parts.
- Show Us Your Personality: You can be funny, quirky, silly, whimsical, nostalgic or even – to some extent – angry. The important thing is to maintain a consistent voice throughout your blog post.
- Spice up the Format: Keep it exciting by experimenting with different layouts and designs. Why not try a video or picture blog? Or, take a note from David Letterman and put together a top 10 list? Review a book, delivery a how-to, interview someone interesting; there are lots of unique ways to make your post interesting.
- Remember Your Audience: The people who will likely be reading this blog are women business owners in Newfoundland and Labrador as well as members of the organizations that support them. They will have a wide variety of experiences and skill levels but they will be looking for ways to improve their businesses and/or business management skills. Remember who you are writing for and write for that same audience throughout your post. For example: it’s not appropriate to start your post with a question aimed at new business owners and then follow-up with information targeted at experienced business owners.
- Make Sure It’s Readable: Keep your paragraphs short. Use subtitles and sub-sections. If you’re using photographs, include humorous captions. Create an attention-grabbing headline. Include compelling information in your opening paragraph.
- Give Credit Where It’s Due: It is the blogger’s responsibility to ensure that the information you provide that is not of your own invention is properly sourced. For example, if you read it in a book and quote or paraphrase it in your post, you must provide the name of the author, title of the book and its year of publication. Essentially, if you didn’t think of it yourself, then it doesn’t belong to you! In some cases (such as referencing websites), it maybe appropriate to provide links to URLS or simply a list of sources at the bottom of your post.
- Spelling and Grammar Are Important: Make sure your post is proof-read and spell checked. If this isn’t your strength, find a friend who can proofread it for you.