Do You Have What It Takes?

Two roads diverged in a wood, and I—I took the one less traveled by, And that has made all the difference.  –Robert Frost

I’ve been working with people looking to start a business for about 16 years now and the thing I’ve noticed is, not everyone is cut out to be an entrepreneur.  I’ve heard people comment over the years that they wished they had their own business; work their own hours; be their own boss, make lots of money.  Let’s face it, being an entrepreneur isn’t for everyone.   It requires a lot of hard work, determination and perseverance.

Not all entrepreneurs are the same, but over the years there are a few common traits I’ve noticed in the entrepreneurs I’ve worked with that I’d like to share with you:

  • An entrepreneur doesn’t easily take “no” for an answer. They believe strongly in their idea/business and will go to great lengths to make it succeed.
  • An entrepreneur is a people person. You could put them on an island where no one spoke English and they’d still sell their products or services.
  • An entrepreneur isn’t afraid of hard work. In fact, they thrive on it. Starting a business isn’t easy.  If it was, everyone would do it. But where a person would see a mountain, an entrepreneur would see an opportunity.
  • An entrepreneur knows the importance of customer service. No customers – no business. Simple.
  • An entrepreneur has interest, experience and/or an education in the industry sector.  If not the learning curve is steep.
  • An entrepreneur knows it’s cheaper to make a customer a repeat customer than to constantly attract new customers. They treat their existing customers well. Always.
  • If an entrepreneur has employees they won’t have their employees do anything they wouldn’t do themselves. They treat them fairly and with respect and in return it builds loyalty.
  • An entrepreneur gives back to the community.
  • An entrepreneur understands the importance of a good business plan.

Colette Crosbie is NLOWE’s Start-up Business Advisor for the Eastern Region.  You can contact Colette at 1-866-786-6408 or by emailing


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