The Right Decision

How do we arrive at the right decision as quickly as possible with the least amount of stress?

This is a question that plagues everyone at some point, but as a business owner, time is money, and when you delay decision making ultimately it can put your business in a negative position rather quickly. This is a big lesson to learn, because as entrepreneurs we don’t usually give up or quit something unless we are forced to… we just don’t give up!

The most liberating lesson of my career with Indigena has been to acknowledge the need to change directions with our revenue streams, move our retail store, and change my role within the company to position Indigena with secure footing for future growth. None of these were easy decisions, but they had to be made this year.

As an entrepreneur it is important to surround yourself with people who will help you arrive at those decisions with clarity as quickly as humanly possible. For me that sounding board is other entrepreneurs who have more and/or similar experiences to mine. My brother Des is my lifeline phone call when I need to cut through the fog of making a choice that will have long lasting impact on Indigena, my staff and myself. Another entrepreneur and mentor I have immense respect for is Tina Olivero. I like Tina’s perspective on life in general and I knew I needed her expertise to coach me to make the tough decisions facing me if we were to make exporting our main income by 2016.

Clarity is not so obvious when several decisions are intertwined and they will all have an effect on every aspect of the business. How do we move past our stubborn entrepreneurial personality to make the right decision to grow our businesses which are as fragile as newborns?

  1. You acknowledge your strengths and weaknesses.
  1. Ask your circle of mentors and colleagues for advice.
  1. Get a business coach whose personality you can relate to.
  1. Right down all your options and the pros and cons of each decision.
  1. Acknowledge how each scenario is going to make you feel.
  1. Get physical. I think better when I walk; walking clears my mind and gives me a better perspective on everything I hold dear. Signal Hill is my go to place to make decisions, from selling my home and moving to CBS to choosing to formulate full time, as opposed to running the day to day operations.
  1. Trust your core team to help make the re-adjustments needed. They may do things differently than you, but hey, if you do things the way you always did then things will remain the same. So get out of your comfort zone and maybe allow someone else to learn to make the right decision for the company. Trust is the most powerful gift you can share with your team.
  1. Accept that change is the only constant in life, learn from your previous decision making patterns and fix what is not working. Are you too spontaneous? Too safe? Too relaxed? Do you procrastinate? Do you work too much? Where is your balance? Do you trust your instincts? Can you accept the reality of what is in front of you? Can you communicate your decisions clearly to others?
  1. Once you have made up your mind to make a decision, please just do it right away. It will liberate you and lift away the stress indecision brings with it.
  1. Celebrate that you made it past the hurdles of your entrepreneurial personality and that you are now much more prepared for the next steps in your journey.



Lisa Walsh, began her career in the beauty industry at the age of 18 and has worked in all areas of the industry from consulting to product development.  She is now the owner of Indigena, a company specializing in manufacturing natural and organic skincare products.  To learn more about Lisa and Indigena, visit them online at, or check them out on Facebook, Twitter, Instagram and LinkedIn.


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